网站优化可以从狭义和广义两个方面来说明。
Website optimization can be explained from narrow sense and broad sense.
（1）狭义的网站优化，即搜索引擎优化，也就是让网站设计得适合搜索引擎检索，满足搜索引擎排名的指标，从而在搜索引擎检索中获得靠前的排名，增强搜索引擎营销的效果。
(1) The narrow sense of website optimization, namely search engine optimization, is to make the website design suitable for search engine retrieval and meet the index of search engine ranking, so as to obtain the top ranking in search engine retrieval and enhance the effect of search engine marketing.
网站优化的最终结果是要把网站的排名优化，而首先要做的是网站的内部优化，分析网页相关性。
The final result of website optimization is to optimize the ranking of the website, and the first thing to do is to optimize the internal website and analyze the relevance of web pages.
（2）广义的网站优化所考虑的因素不仅仅是搜索引擎，也包括充分满足用户的需求特征、清晰的网站导航、完善的在线帮助等，在此基础上使得网站功能和信息发挥出最佳的效果，也就是以企业网站为基础，与网络服务商（如搜索引擎等）、合作伙伴、顾客、供应商、销售商等网络营销环境中各方面因素建立良好的关系。
(2) In a broad sense, the factors considered in website optimization are not only search engines, but also fully meet the needs of users, clear website navigation, and perfect online help. On this basis, the website functions and information can play the best effect, that is, based on the enterprise website, with network service providers (such as search engines), partners, customers and suppliers Business, sellers and other factors in the network marketing environment to establish a good relationship.